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A short summary of this paper. The accuracy of t he Cont ent should not be relied upon and should be independent ly verified wit h prim ary sources of inform at ion. Taylor and Francis shall not be liable for any losses, act ions, claim s, proceedings, dem ands, cost s, expenses, dam ages, and ot her liabilit ies what soever or howsoever caused arising direct ly or indirect ly in connect ion wit h, in relat ion t o or arising out of t he use of t he Cont ent.
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In nine very concise chapters, Adner integrates dif- ferent perspectives on business ecosystems with in-depth empirical studies on a num- ber of dynamic sectors, such as the tire, publishing and telecommunications industries. These studies have been undertaken over a year period and some results have already been published in a number of leading journals in the area of strategy and innovation, such as Management Science, Industrial and Corporate Downloaded by [Eindhoven Technical University] at 26 November Change and Strategic Management Journal.
For the interested reader, these articles are worth reading as they complement propositions and arguments put forward in the book Adner and Levinthal, ; Adner and Kapoor, ; Adner and Snow, Adner shows that the company underestimated the problem of co-adoption posed by service sta- tions which had to provide maintenance services for PAX tires.
In addition to the traditional execu- tion risks in innovation i. If innovators want to take these additional risks into account, Adner postulates that they need other tools to examine the ecosystem of the company. Adner looks to the lithography industry and shows that it paid Apple to delay the launch of the iPod until October Apple waited three years until two co-innovations — MP3s and broadband — were solidly in place.
Since that time, similar challenges have again and again con- Downloaded by [Eindhoven Technical University] at 26 November fronted the automobile industry — the premium price for these cars, their limited driving range, their charging infrastructure as well as some hidden problems, such as the resale value of the electric battery, the limited savings per kilometer and, most importantly, the capacity of the electric grid.
On the basis of his value blue- print, Adner argues that it is possible to separate, re-combine and re-locate elements in the ecosystem while adding value and maybe subtracting certain unwanted elements to create a new value proposition for customers. In describing the case of Better Place, a start-up company established in , he demonstrates how this redesigning of the ecosystem can work.
Author : Carol L. While emerging technologies create massive opportunity, especially for investors and companies that seek more adaptable forms of economic growth than currently available, value is held inert by traditional approaches, patents, and other closed systems.
Yet, open data, content, and information may be the key to mass innovation for future technologies, although they bring difficult challenges to private-industry models that depend on the established ideas of intellectual property. It is from this foundational observation that OpenXFORM a blending of the words Open and the engineering abbreviation for Transformation was developed and is explored and described in this book.
The intent of the model design is to synthesize an approach to the process of innovation, inspired by natural systems and human-centric design processes. OpenXFORM describes how an open system of innovation can adapt to the unregulated world of information, data, and content; can decompose its own information to release to the open world; and can discover ways to find the points of synergy among the studied and tested methodologies that put human relationships first.
This book presents an explicit innovation process that shows how to move from a breakthrough idea through a process that encourages innovative thinkers to test their assumptions, validate hypotheses, and tune and tweak their ideas, not only to drive solutions for users but also to meet the strategic goals of their companies.
The anatomy of innovation through OpenXFORM contains the process for moving ideas from a flight of fancy to an explicit concept that is ready to produce. To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value. A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!
This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond.
Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization.
Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing.
Discover which new technologies deliver the best results and which rarely do Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation.
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